Experts

People move topics and technologies. Let’s move!

CEO

Frank Talmon l'Armée

Real estate economist, board member and founder of SEMODU AG.

Frank is a member of several organisations and has co-developed a method for the serial production of building modules. With SEMODU AG, modular buildings with the highest standards have been realized since 2016. The real estate economist switched to project development after a senior management role in the Allianz Group and spent nearly 20 years with renowned project developers as part of the Executive Board for Development, Business Development, Finance and Organization.

Members of the Supervisory Board

Dieter Pape

Chartered Accountant, Tax Consultant, Chairman of the Supervisory Board and Partner of SEMODU AG.

Since 1975 he has been active in business management, commercial law and tax consulting for medium-sized companies. He gained special experience in the management of real estate investments and their financing in various legal and financing forms. As a tax consultant and auditor, he is an absolute expert on all financial issues. Dieter Pape is one of the intellectual co-initiators of the foundation of SEMODU AG and is also a regional board member of the European Finance Forum.

Jens Höhl

Member of the Supervisory Board and Partner of SEMODU AG.

Since 1998, Jens Höhl has been a member of the Board of Management of Pape Consulting AG, Munich. In 1994 he took over the management of the trust department for various fund companies at an auditing firm in Munich. In 2003, he took over the role of the Board of Management of today’s URA Research GmbH in Munich, which is run by auditors.

Prof. Dr. Dieter W. Rebitzer

Economist, Consultant, Author, Business Angel and member of the supervisory board of SEMODU AG.

He teaches and researches real estate economics and its interfaces with housing policy, urban development, logistics and infrastructure, energy and the environment. Since 2002 he has been Professor of Finance and Investment at the Nürtingen-Geislingen University of Economics and the Environment (HfWU) and Dean of Studies for Real Estate Management.

Dr. Alois Jerges

General practitioner and member of the supervisory board of SEMODU AG.

He has been a companion of the founders for many years and has supported the entire project from the beginning. As a doctor for general and company medicine, he is very familiar with the relevant structures through his consulting work for numerous well-known companies. In addition, he is well connected through his political commitment at city and county level in the field of politics and business.

Simone Talmon l'Armée

SEMODU INVESTMENTS Limited Director and member of the Supervisory Board of SEMODU AG.

Simone Talmon l’Armée has been a director since the company was founded in 2016. She is responsible for the overall organization and management of the company.

She is based in the south-west of Germany of the group of companies.

Advisory Board

Roland Egger

Universal construction and real estate expert, as well as partner and Chairman of the Advisory Board of SEMODU AG.

Mr. Egger is CEO of Egger Consult GmbH and has decades of experience in the European and international construction and real estate market with an extensive national and international network of business partners, investors and institutions.

Friedhelm A. Schmitt

Software entrepreneur, technology investor, expert for fast company growth and member of the advisory board of SEMODU AG.

As Managing Director of the software company Fincite GmbH, he has won several awards for innovative technology, above-average growth and high employee satisfaction. As Managing Director of Fincite Ventures and Aphelium Investments, he has successfully built and scaled more than 15 technology companies.

Götz von Waldeyer-Hartz

Business economist, partner and expert advisory board of SEMODU AG

The graduate in business administration brings with him both entrepreneurial experience as a shareholder-managing director and many years of management experience in technically oriented medium-sized companies as well as in trade associations. In addition to consulting and interim mandates, Mr. von Waldeyer-Hartz also lectures on organizational and personnel development.

Ingo Kronenberg

Business economist, managing director of FOURR GmbH, partner and advisory board of SEMODU AG.

Mr. Kronenberg has more than 20 years of real estate experience. He served as managing director of Dutch Real Estate Investments GmbH for 9 years. He is also a member of the advisory board of SGBS – Alumni (St. Gallen Business School – St. Gallen, CH) and founder and CEO of ImmoSport.

Celin Sommer

Graphic Designer, founder and director of One for the Planet and member of the advisory board of SEMODU AG.

Celin Sommer is a freelance graphic designer and founded the one for the planet initiative in early 2020 with some committed young people because she believes that climate and environmental protection concerns everyone and everyone can be part of the solution.

Team

CAREER

We are looking for team players, creators and world-improvers

We see ourselves as an international, interdisciplinary team with a clear mission: we want to create new living spaces with the help of modular concepts that conserve resources. We are always on the lookout for talented people and real team players who want to shape the future of construction together with us. We look forward to receiving your speculative application at: [email protected]


Modular construction creates living space in Premium quality

SEMODU ModuleSEMODU Module

Vision and
Values

Population density will increase, resources will decrease:
We create resource-conserving habitats and properties that adapt to the needs of people.

Modular real estate concepts can make a small contribution to meeting this challenge.

Vision and Values

SEMODU Module

Population density will increase, resources will decrease:
We create resource-conserving habitats and properties that adapt to the needs of people.

Modular real estate concepts can make a small contribution to meeting this challenge.

Our beliefs and values

We have been dealing with the consequences of climate change and our limited resources for many years. Therefore, we have decided to develop real estate concepts that are both as climate-neutral as possibleand as resource-efficient. At the same time, we also focus on social considerations. What we are considering should be usable worldwide as regards real estate development and energy supply.

~ 8.000.000.000

What we stand for

Today more than 8,000,000,000 people live on earth, 3,500,000,000 of them in cities.In 2050 there will be 10,000,000,000 people, 7,000,000,000 of whom will then be living in cities. That means that in less than 35 years we will have to build the world we live in today all over again. And we will have to do so with the resources that we have,so that future generations will also have a future worth living in.

Mission and Goals

We want to become the leading reference for serial and modular construction worldwide. We achieve this with sustainable modules that are cost effective and climate-neutral.

SEMODU ModuleSEMODU Module

Mission and Goals

We want to become the leading provider of flexible, high-quality housing worldwide. We achieve this with sustainable modules that are cost effective and climate-neutral.

Modular construction combined with state-of-the-art technology

The building of the future: We need to find suitable solutions for the buildings of the future in the area of conflict between, on the one hand, climate protection and resource conservation and, on the other, the great demand for housing.

This drives us to implement the best concepts and at the same time to use the most modern technology in buildings and in their production. Our customers should not have to do without any comforts and at the same time they should feel good that they have done something for the future of our planet.

Short construction time for affordable living: Our buildings can be constructed in the shortest possible time and yet still achieve the highest quality standards. When designing our product lines, we pay close attention to their later use. Comfortable optional extras can be ordered from us ex-works. Or, especially in the case of technical details, these can also be reordered later via software update or used temporarily. Project development 2.0.

Worldwide solutions for modular construction: With these considerations regarding modular construction and a hybrid construction method, we want to contribute to tackling the immense questions that arise from global growth. And we use all our energy to make a pioneering contribution to their solution.

Digitalization is the dominant topic in the manufacturing industry: predictive maintenance, smart data, automation, digital twins and much more are on the agenda here. That is certainly true, but digitization is a dominant theme in almost all areas of business and life. We talk about the relevance of digital transformation in real estate with Frank Talmon l’Armee, CEO of SEMODU AG.

 

Journalist:

Why is digitization so important at SEMODU?

Frank Talmon L‘Armée:

“We can already see that digitalisation is shaping our daily lives and will play an important role in many other areas of our lives in the future. That is why it is extremely important for us not only to debate digital progress, we want and will be living it in all of our business areas – from the idea, from words to deeds, so to speak. We believe that the dematerialisation of physical objects is only a matter of time and therefore see immense potential in the digital transformation of the real estate industry and especially in modular construction.”

Journalist:

We often hear about the need to put the customer at the centre of the product development and to focus on their needs. To what extent is this important for SEMODU and how is the customer taken into account?

Frank Talmon L‘Armée:

“Since our customer is also the final user of our product, it goes without saying that we focus on their needs. But because we are creating something entirely new, our customers are often not even aware of these needs. And this, of course, is a paradigm shift. Here in particular, we strive to clearly convey our vision of the new form of living and to demonstrate all the possibilities of individual design. Every one of our customers should be able to express themselves in their own home. And that, if he wants to, every day anew.”

Journalist:

You spoke just now of the need to move from words to deeds. So how does SEMODU implement digitization in its products?

Frank Talmon L‘Armée:

“We are currently developing a fully digitized module that conceals an intelligent building operating system, which includes everyday objects such as an ordinary dining table being rethought, reinvented and digitally connected. The benefit for our customers lies in the simple, comfortable and adaptable living space we create. In addition, habits are changing faster than ever. The use of online tools is often the better alternative to buying products or services. That’s why we stick to the “pay-per-use” principle to create a wide-ranging and variable offer that can be arranged according to individual preferences.”

Journalist:

How does SEMODU stand out from other companies, especially in terms of digitalization?

Frank Talmon L‘Armée:

“The integration of digital products into the modular construction concept is a unique selling point for SEMODU and thus a pivotal advantage in the market. With the implementation of our technological concepts, we want to significantly advance the digital transformation in the real estate sector. Our unconventional way of thinking is therefore our most important resource. The ideas and new perspectives we create as a result not only provide valuable impetus for our work – they inspire and motivate us.”

Journalist:

Sustainability is one of the main topics of SEMODU AG, the method provider for modular construction. Why is it so important to you and what role does climate protection play? How is the industry reacting to this commitment?

Frank Talmon l’Armée:

Contributing to climate protection is a matter of the heart for SEMODU AG. After all, the real estate sector has always been one of the largest emitters of greenhouse gases. That is why we see a special need for catching up.

Wherever possible, we use wood and invest in the afforestation of forests to achieve a CO2 balance or even a positive CO2 balance with our resource-saving concepts. That our climate-friendly living concepts and modular construction are highly sought after is also evident from the numerous positive feedback we receive from city planners, architects, and decision-makers on our real estate projects.

Journalist:

Sustainability does not come at zero cost. But sustainability has been in the trend for years and is now reaching the construction and real estate industry. At the same time, however, housing is becoming increasingly limited and prices are rising. How can this contradiction be resolved?

Frank Talmon l’Armée:

Little has happened in conventional construction, especially with regard to sustainability. In principle, not much has changed in our construction method in the last 200 years. However, our CO2-neutral building concepts do not necessarily have to be more expensive. This is a very important point.
For us, however, sustainability has to do not only with climate protection, but also with socially acceptable living – that is why we have taken on this particular challenge: With climate-neutral concepts, also with regard to energy and mobility, we want to create a future worth living for future generations.

At the same time, we also know about the social importance of climate protection from SEMODU. Thus, for us, building the future and sustainability are inevitably linked. Generally speaking, at SEMODU we are sending a clear signal for more climate protection and sustainability.”

Journalist:

Does the commitment to climate protection in your company and modular building offer concrete, measurable added value or is this more about making a contribution to society?

Frank Talmon l’Armée:

There is already a clear added value for us, as experience shows that the real estate industry is rather conservative and slow when it comes to innovation. Growing cities, rising property prices, rents and construction costs, the frightening climate forecasts and the changes that are already visible today will not simply disappear into thin air by meaning well. It is a problem which affects all of us. From politicians, companies, cities, environmental organisations and, of course, down to every single person – everyone has to stick together to maintain a future worth living together. We have already been able to link some of these strands, but here and there we still find incomprehension or hesitance.

We do not let this slow us down, of course, but rather enter into strategic partnerships that share the same vision and are willing to push forward with us.

Journalist:

How does SEMODU implement its ambitious climate protection goals?

Frank Talmon l’Armée:

We aim to implement all our projects at least climate neutral – if not with a positive climate balance. However, we are particularly proud of our project “Am grünen Anger” in Wernau, which not only has a CO2-neutral budget, but also has a sustainable mobility and energy concept.
Nevertheless, we want to strengthen the environmental and climate awareness of our employees, partners, and customers. That is why we count on a broad network of partnerships and support the initiative “one for the planet”, whose founder now also belongs to the advisory board of SEMODU AG.”

Journalist:

In the above example, how do customers and third parties benefit from your climate protection efforts?

Frank Talmon l’Armée:

With our projects, we prove that climate-neutral living is quite affordable and can still meet the highest quality standards.
This is precisely what we want to achieve with our innovative energy modules and sustainable mobility concepts, which benefit our customers directly.

Journalist:

That’s wonderful. However, climate protection sometimes still requires large investments. Have you found solutions to distribute these costs fairly and socially acceptable among all parties involved?

Frank Talmon l’Armée:

A major concern since the founding of SEMODU is affordable housing and thus the basis for social compatibility. Our modular design, whether wooden modules, concrete modules, or hybrid modules, already enables significant cost savings and in return creates more scope for implementing climate-friendly concepts. The standardized manufacturing and delivery process can be planned up to the last minute, so that the module is transported to the construction site just-in-time. Compared to conventional construction, construction times can thus be reduced by up to half.

Journalist:

Will you expand your company’s commitment to climate protection in the coming years?

Frank Talmon l’Armée:

We always strive for more. Our vision is: to create living spaces and properties that are as resource efficient as possible and that are adapted to the needs of people. That is why we never get tired of implementing new innovative concepts and constantly improving the protection of our environment. The promising collaboration with a major energy company is only the beginning.

Journalist:

What does corporate responsibility and responsible corporate management mean to you personally?

Frank Talmon l’Armée:

At SEMODU, everyone has a voice – we meet at eye level. For me, corporate responsibility means recognising and strengthening the personal responsibility of employees and steering them in the right direction. I am aware that our employees are the driving force behind SEMODU. In my view, giving them the greatest possible freedom in their work is a form of responsible corporate management. This not only helps us improving, but also the results of our work.

Journalist:
Which projects and initiatives in which SEMODU has been involved in in recent years were important for the common good, had social relevance?

Frank Talmon l’Armée:
We believe that all of the projects we initiate or support have a high social relevance. And the numerous project enquiries that we receive regularly show us the success of our initiatives “affordable living” and “climate-neutral, resource saving concepts.

Journalist:
That’s the customer perspective now. To what extent does your focus on social and community responsibility also influence you in the field of human resources, for example in the selection of applicants?

Frank Talmon l’Armée:
We believe that a multicultural team brings with it a special diversity of talent, skills and new perspectives. Regardless of age, experience, background etc. , we are looking for the smartest and most creative minds who bring fresh air and new ideas.

Journalist:
What role do the employees of SEMODU play in the success of the company? What is particularly important to you in terms of applicants?

Frank Talmon l’Armée:
SEMODU is on a growth course – both geographically and in terms of personnel. In order to cope with this increasing workload, we can always use reinforcement in the team. We appreciate the ability to work collaboratively. Working at SEMODU requires a great openness to innovative thinking and a willingness to challenge conventional approaches. Initiatives and new ideas of our employees are also enormously important to us, and we therefore particularly encourage independent working methods.

Journalist:
What are the fields of activity and initiatives with which you want to make a long-term contribution to society with your company?

Frank Talmon l’Armée:

SEMODU AG is based on four main business areas: modular, digital, sustainable and productive. All those contribute to the goal of creating a future worth living for future generations. Intelligent and sustainable building modules are our path to reach these goals.

Locations

You can find us here:

Maximilianstraße 2
80539 Munich

Hauptstadtatelier
Am Spreebord 9e
10589 Berlin

Benzenmühlstraße 9
71723 Großbottwar

Lämmerspieler Straße 12
63165 Mühlheim a. M.

c /o BETTR AG
Industriestraße 21
6055 Alpnach Dorf / Luzern

40 Yonge Street
Toronto Canada

c /o YANITA INVESTMENTS LIMITED
26/27 Upper Pembroke
Street Dublin

SEMODU INVESTMENTS LIMITED
69 Great Hampton Street
Birmingham, B18 6EW

SEMODU Weltkarte

Contact us!

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